Identifying The Relationship Between Intellectual Capital And Value Creation Of The Company Using Structural Equations Analysis- The Case Of Tunisia

With the importance of intellectual capital and the interactions of different components in determining the value of the company, it becomes essential for the company to develop a system of management and monitoring its evolution, in order to increase or improve the value of its various activities. In fact, the various components of intangible assets are related to each other and to the financial structure of the company. They correspond to the realization of the knowledge of employees’ skills in their effects on the structure of the business and create value for it. In addition, the value is not produced not only by one of the components of intellectual capital, but also by their interaction. We developed a conceptual model linking the three components of intellectual capital with the value creation of the company; thus, we carried out a research field related to the Tunisian context. This is to test the hypotheses developed and present a model to explain the dynamics of intellectual capital and its impact on the value creation of the company, empirically validated. We validated the scales used for our global model using the analysis in principal component APC and the confirmatory factor analysis CFA. We tested the relationships between different variables of our model and validated the assumptions of our research. This part is divided into two; the first is the test of the structural model and the second is the test of the moderating effect of financial capital. The analysis is performed by the structural equation method rarely used in the field of management.